YOUR BUSINESS DESERVES MORE THAN AN AD.

Get Seen. Get Heard. Tell Your Story.

Whether you’re opening a new location, launching a new program, celebrating a milestone, creating jobs, hosting an event or making an impact in your community, simply having a story isn’t always enough.

You have to know what makes it newsworthy, how to tell it and who needs to hear it.

Farmer Company Media provides public relations and media visibility services designed to help businesses, nonprofits and organizations turn important announcements into compelling stories and get those stories in front of relevant audiences.

Choose the option that best fits your goals.

OPTION 1

PUBLIC RELATIONS CAMPAIGN

$399 ONE-TIME

Have something newsworthy happening right now?

Our standalone PR Campaign is designed for businesses and organizations that have a specific announcement, event, milestone or story they want to take to the media.

We work with you to identify the strongest angle, professionally develop your story and conduct targeted outreach to relevant media organizations.

YOUR PR CAMPAIGN INCLUDES:

• PR discovery and client interview
• Newsworthy story and angle development
• Professionally written press release
• Targeted media contact research
• Personalized media pitch development
• Press release distribution and direct media outreach
• One follow-up round with targeted media contacts
• Coordination of media inquiries resulting from our outreach
• Basic interview preparation when media opportunities arise

GREAT FOR:

Grand Openings

Business Expansions

Anniversaries & Major Milestones

Community Initiatives

Events

New Partnerships

New Programs

Product & Service Launches

Nonprofit Announcements

ONE STORY. ONE CAMPAIGN. PROFESSIONAL MEDIA OUTREACH.

Investment: $399 One-Time

WANT MORE THAN A ONE-TIME PR CAMPAIGN?

ADD CONSISTENT MEDIA VISIBILITY.

Public relations can help introduce your story to outside media.

The Visibility Network helps keep your business visible before, during and after that story.

That’s why Farmer Company Media offers a second option combining ongoing multimedia promotion with public relations support.

OPTION 2

THE VISIBILITY NETWORK + PR

$700 PER MONTH

4-MONTH PARTNERSHIP

The Visibility Network + PR is designed for businesses and organizations that want more than one-time publicity.

This partnership combines ongoing promotional visibility throughout the Farmer Company Media network with public relations support designed to identify and pursue legitimate earned-media opportunities.

YOUR PARTNERSHIP INCLUDES:

Farmer Company Media Visibility

Throughout your four-month partnership, your business receives promotional opportunities across the Farmer Company Media network, including:

K101.2 POP Richmond

Radio commercials, promotional mentions, live reads, sponsorship recognition and applicable on-air opportunities.

B Lifestyle Magazine

Magazine advertising, interviews and applicable editorial opportunities.

Podcast Programming

Interview, conversation and promotional opportunities when applicable.

Digital + Social Media

Social collaborations, promotional posts, reposts and additional digital visibility.

Partners may also receive applicable promotional support for events, hiring announcements, giveaways and other business initiatives.

PLUS ONGOING PR SUPPORT

During your four-month partnership, Farmer Company Media works with your organization to identify stories that may be appropriate for external media outreach.

Your PR benefits include:

• Initial PR discovery and strategy session
• Ongoing identification of potential newsworthy stories
• Up to two professionally developed press releases during the four-month partnership
• Client interviews and story development
• Targeted media contact research
• Personalized media pitches
• Direct outreach to relevant external media organizations
• One follow-up round for each PR campaign
• Coordination of resulting media inquiries
• Basic interview preparation when media opportunities arise

FOUR MONTHS OF VISIBILITY + PUBLIC RELATIONS SUPPORT

$700 Per Month

4-Month Commitment

Total Partnership Investment: $2,800

GUARANTEED VISIBILITY VS. EARNED MEDIA

There is an important difference between promotion through Farmer Company Media and coverage from independent media organizations.

Farmer Company Media Visibility

Promotional benefits specifically included in your Visibility Network agreement are contracted services provided through Farmer Company Media platforms.

External Earned Media

Our PR services involve professionally developing and pitching your story to appropriate external journalists, editors, producers and media organizations.

Farmer Company Media does not guarantee that an external media organization will publish a story, conduct an interview, broadcast coverage or respond to a media pitch.

All external editorial decisions remain solely with the respective media organization.

We don’t promise coverage. We provide the strategy, storytelling and outreach needed to pursue it professionally.

NOT SURE IF YOU HAVE A STORY?

You don’t have to arrive with a finished press release or even know what the angle should be.

That’s part of our job.

Tell us what’s happening within your business or organization. We’ll help determine whether there’s a newsworthy story and the best way to communicate it.

LET’S FIND THE STORY WORTH TELLING.