Local Finds

Local Finds is a K101.2 POP Richmond feature created to spotlight local businesses, food vendors, makers, entrepreneurs, and hidden gems throughout Central Virginia.

For a one-time investment of $150, your business gets the opportunity to tell its story on the radio and introduce K101.2 POP listeners to what makes your brand worth discovering.

Your Business. Your Story. On the Radio.

We’ll ask you a few simple questions about your business and turn your responses into a professionally presented 90-second to 2-minute Local Finds radio feature.

Tell listeners:

• Who you are

• What your business offers

• What makes you different

• What customers should try, buy, or experience

• Where they can find you

Your Local Finds feature is then added to K101.2 POP’s programming rotation, giving listeners multiple opportunities to discover your business.

More Than an Advertisement

Local Finds is designed to feel like a business discovery feature, not just another commercial.

It gives you space to introduce your business, share your personality, highlight your products or services, and create familiarity with potential customers through the power of radio.

Local Finds Takeover

Participating businesses may also be invited to join a special Local Finds Takeover on The Barry Farmer Morning Show or Happy Hour Vibes.

These group experiences bring multiple Local Finds businesses together for additional conversation, promotion, networking, and community exposure.

Food and beverage businesses may even be invited to bring samples for the hosts and participating guests.

Who Should Join Local Finds?

Local Finds is especially designed for small and growing businesses, including food trucks, farmers market vendors, restaurants, bakeries, caterers, specialty food brands, boutiques, makers, service providers, independent retailers, and other locally owned businesses ready to reach new people.

One Feature. One Payment. Local Exposure.

Local Finds Feature: $155

No monthly advertising commitment required.

Ready to help Central Virginia discover your business?

Become a Local Find.