More Than Networking. Real Customer Exposure.

Traditional business organizations focus on connecting businesses to each other. Farmer Company Media focuses on connecting businesses with the community.

Through our media platform, our partners reach thousands of local listeners and potential customers across Central Virginia.

This is not traditional advertising.

This is a strategic media partnership.

You want to let people know who you are, what you do, and why consumers should do business with you someday.

Our Media Platform

•K101.2 POP Richmond

•The Barry Farmer Morning Show

•The Business Boost

•B Lifestyle Magazine

•Social Media Promotions

•Community Campaigns and Events

•Listener Giveaways and Promotions

Our partners are integrated directly into our programming and community initiatives.

What Our Partners Receive

As a Farmer Company Media Partner, your business receives more than advertising. You receive exclusive category placement opportunities, consistent visibility, and ongoing promotion across our media platform.

Each membership includes:

Exclusive Category Partnership Opportunity

We offer the opportunity for category exclusivity per business category, helping protect your visibility and reduce direct competition within the network only when the category is fully available.

On-air radio ad campaigns

Your business receives daily radio ad exposure across Farmer Company Media radio programming to help keep your brand visible to our audience on a consistent basis.

Business Feature Opportunities

Partners may be highlighted through interviews, spotlights, and show features designed to give your business added personality and connection with listeners.

Show and Segment Integration

When appropriate, your business can be connected to relevant programming, themed content, or category-specific features across our platform.

Social Media Promotion

Partners receive additional visibility through promotional support on our digital and social media channels.

Community and Event Opportunities

Your business may be included in giveaways, community campaigns, live appearances, promotions, or special events when applicable.

Cross-Platform Visibility

Your partnership can include exposure through multiple Farmer Company Media outlets, helping you build stronger awareness beyond a single ad placement.

Each partner becomes the Official Industry Partner of Farmer Company Media.

Access To Business Exclusivity Per Category

Farmer Company Media allows the opportunity for one Premier partner per industry when available.

Examples include:

Premier Realtor Partner

Premier Pizza Partner

Premier HVAC Partner

Premier Ice Cream Partner

Premier Personal Injury Law Partner

Once a category is filled, it is closed to competitors.

Join the Founding 100

The Founding 100 is a limited opportunity for the first 100 businesses to join Farmer Company Media as early partners in our growing media network.

This program was created for businesses that want more than just advertising. It is designed for brands that want consistent visibility, stronger community presence, and a long-term promotional partnership with Farmer Company Media.

By joining the Founding 100, your business becomes part of a select launch group positioned to grow with our platform from the beginning.

Why the Founding 100 Matters

The Founding 100 was built for businesses that want to get in early, build momentum, and establish their presence before the network becomes more competitive.

As Farmer Company Media grows, early partners have the opportunity to grow with it. Businesses that want exclusive positioning in their category can upgrade to Premier Partner status based on category availability.

Partner Investment

Premier Partner Investment

Premier Partner is designed for businesses that want broader reach, stronger positioning, and exclusive category placement.

Premier Partners receive 120 total radio ads per month distributed across Farmer Company Media radio stations, along with exclusive placement in their business category.

This option is ideal for businesses that want enhanced exposure across the network and a more dominant market position within their category.

Includes:

•Exclusive category placement in the Farmer Company Media Network

•On-air radio ad campaigns across our programming and Farmer Company Media radio stations during all day parts

•Business features and interview opportunities

•Placement in themed on-air segments when applicable

•Social media promotion and digital visibility

•Priority consideration for giveaways, events, and community campaigns

• Premier Partner Badge

•Directory Listing in our digital magazine and on Farmer Company Media website

•Cross-promotion opportunities through our shows and platforms

Investment:

$1,100 per month + $250 Onboarding Fee

Official Partner Investment

Official Partner is the ideal starting point for businesses that want consistent exposure and ongoing visibility through Farmer Company Media.

With 40 total radio ads per month on one designated station, Official Partners receive steady promotion across all day parts and become part of the Founding 100 as early partner businesses.

• On-air radio ad campaigns on one Farmer Company Media radio station during all day parts

• Business features and interview opportunities

• Placement in themed on-air segments when applicable

• Social media promotion and digital visibility

• Access to giveaways, events, and community campaigns for additional exposure for your brand

• Official Partner Badge

• Directory Listing in our digital magazine and on Farmer Company Media website

Investment:

$899.00/mo + $250 Onboarding Fee

Partnership opportunities are limited.

Partner Setup Fee

A one-time $250 Partner Setup Fee is required for new partners.

This fee covers:

• Partner onboarding

• Administrative setup

• Account processing

The Partner Setup Fee is non-refundable once onboarding begins.

Category Availability

We are currently inviting a limited number of Central Virginia businesses to become official partners of Farmer Company Media.