The Visibility Network
Welcome to The Visibility Network, the business membership program of Farmer Company Media.
More Than Networking. Real Customer Exposure.
Our mission is to help local businesses connect with the people who matter most, their customers.
Through year-round media exposure across our radio stations, digital magazine, podcasts, social media, promotional videos, interviews, and community initiatives, we help our Partners maintain consistent visibility throughout the communities they serve.
If your goal is to stay top of mind with consumers, you’ve found the right membership.
Why Businesses Join
Running a business leaves little time for networking events, breakfasts, and meetings.
Instead of asking you to leave your business, we bring your business to the community.
The Visibility Network provides ongoing opportunities to promote your business across Farmer Company Media’s growing media platforms, allowing you to focus on serving your customers while we help keep your business visible.
Why Consistency Matters
Consumers are more likely to support businesses they recognize.
The Visibility Network is built around one simple idea:
Consistent visibility creates familiarity. Familiarity builds trust. Trust helps businesses grow.
Rather than relying on one-time advertising campaigns, our membership is designed to help your business maintain a consistent presence throughout the year.
Grow With Us
As The Visibility Network grows, so do the opportunities available to our members.
Farmer Company Media is committed to expanding our programming, community initiatives, awareness campaigns, promotional content, and media platforms to create even greater value for every Partner.
When our Partners grow, our communities grow.
Membership is intentionally limited to 200 businesses. We carefully select our Partners to maintain a balanced, high-quality network that delivers consistent visibility and community impact throughout the year.
Our Media Platform
•K101.2 POP Richmond
•The Barry Farmer Morning Show with Sharon Lizzy
•B Lifestyle Magazine
•Social Media Promotions
•Community Campaigns and Events
•Listener Giveaways and Promotions
•More platform opportunities are on the way stay tuned in
Our partners are integrated directly into our programming and community initiatives.
What Our Partners Receive
As a Farmer Company Media Partner, your business receives more than advertising. You receive an opportunity for exclusive category placement opportunities, consistent visibility, and ongoing promotion across our media platform.
Each Partnership Includes:
On-air radio ad campaigns
Your business receives daily radio ad exposure across Farmer Company Media radio programming to help keep your brand visible to our audience on a consistent basis.
Business Feature Opportunities
Partners may be highlighted through interviews, spotlights, and show features designed to give your business added personality and connection with listeners.
Show and Segment Integration
When appropriate, your business can be connected to relevant programming, themed content, or category-specific features across our platform.
Social Media Promotion Opportunities
Partners receive opportunities for additional visibility through promotional support on our digital, social media channels and segments.
Community and Event Opportunities
Your business can be included in giveaways, community campaigns, live appearances, promotions, or special events when applicable.
Cross-Platform Visibility Opportunities
Your partnership can include opportunities of exposure through multiple Farmer Company Media outlets, helping you build stronger awareness beyond a single ad placement.
Sponsorship Placement
Each partner is strategically assigned to a defined segment within our network. Partners are also assigned as sponsors of numerous future community campaigns and events hosted by Farmer Company Media included in their membership.
Complimentary For Members
✅ Professional photo session (1x per year)
✅ Event Announcements
✅ Anniversary recognition
✅ Unique Networking Opportunities
✅ Business Anniversary Announcement
✅ Now Hiring Roll call On-Air
✅ Partner referral network
✅ Open Houses Announcement
✅ Grand Opening Announcement
✅ Member Deal Roll Call
✅ Happy Hour Vibes On-Air Takeover for new members
✅ Happy Hour Vibes Happy Hour Roll Call (If applicable)
Join the Founding 100
The Founding 100 is a limited opportunity for the first 100 businesses to join Farmer Company Media as early partners in our growing media network.
This program was created for businesses that want more than just advertising. It is designed for brands that want consistent visibility, stronger community presence, and a long-term promotional partnership with Farmer Company Media.
By joining the Founding 100, your business becomes part of a select launch group positioned to grow with our platform from the beginning.
Why the Founding 100 Matters
The Founding 100 was built for businesses that want to get in early, build momentum, and establish their presence before the network becomes more competitive.
As Farmer Company Media grows, early partners have the opportunity to grow with it. Businesses that want exclusive positioning in their category can upgrade to Premier Partner status based on category availability.
Founder Benefits
“Founding Member Bundle (One-Time Exclusive)”
• Founding Member Certificate
• Social Spotlight Campaign
• Founding Member Badge (Digital + Physical)
• On-Air Recognition
Partner Investment
Official Partner Investment
Our Partners is designed for businesses that want broader reach, stronger positioning..
Our Partners receive generous amount of radio ads per month distributed across Farmer Company Media radio stations.
This partnership ideal for businesses that want enhanced exposure across the network and a more dominant market position within their category.
Includes:
•On-air radio ad campaigns across our programming and Farmer Company Media radio stations during all day parts
• Monthly Live Read Ads during all day parts
• Monthly Branding Ads during all day parts
•Ads are delivered in a dynamic rotation across the month
•Exposure varies day-to-day to maximize engagement
•Business features and interview opportunities
•Placement in themed on-air segments when applicable
•Social media promotion and digital visibility when applicable
•Priority consideration for giveaways, events, and community campaigns
• Official Partner Badge
•Cross-promotion opportunities through our shows and platforms
Investment:
$599.00 per month
Partnership opportunities are limited.