Our Campaigns

Throughout the year, Farmer Company Media proudly presents a series of community-focused campaigns designed to educate, inspire, and connect Central Virginia. Each campaign shines a spotlight on topics that matter most to our listeners and readers while creating meaningful opportunities for businesses, nonprofits, and organizations to become trusted community resources.

From supporting foster care and celebrating small businesses to promoting health, education, and community service, our campaigns bring together local experts, organizations, and sponsors through radio, digital media, social media, and B Lifestyle Magazine.

Participating organizations receive ongoing visibility while helping deliver valuable information and resources to thousands of people throughout the region. Campaigns feature interviews, educational content, business spotlights, community stories, promotional opportunities, and sponsor recognition across the Farmer Company Media network.

Whether you’re looking to educate the community, increase your organization’s visibility, support an important cause, or align your brand with meaningful initiatives, our Community Campaigns provide a unique platform to make a lasting impact while reaching audiences across multiple media channels.

Interested in becoming a campaign partner? We’d love to discuss how your organization can be part of an initiative that informs, engages, and strengthens our community.

Foster The Mic Week

Where Listening Leads to Loving Homes

An annual foster care awareness campaign dedicated to educating the community about the need for foster parents while highlighting local organizations making a difference. Features interviews, stories, resources, sponsor messages, and opportunities for listeners to take action.

Small Business Week

Celebrating the Businesses That Keep Central Virginia Moving

A week dedicated to spotlighting locally owned businesses through interviews, business features, social media, on-air recognition, and community engagement.

Nonprofit Awareness

Making Our Communities Stronger Together

A campaign highlighting nonprofit organizations serving Central Virginia. Organizations share their missions while sponsors demonstrate their commitment to giving back.

Restaurant Week

Discover the Best Local Flavor

Features restaurants throughout Central Virginia through interviews, food spotlights, chef stories, giveaways, and community recommendations.

Health & Wellness Awareness

Investing in Your Well-Being

Focuses on physical, mental, and emotional health with expert interviews, wellness tips, fitness, nutrition, and preventative care.

Home & Living Week

Everything for Your Home

Highlights businesses that help homeowners improve, maintain, buy, sell, or finance their homes.

Hunger Awareness

Fighting Hunger Together

Highlights food insecurity while supporting local food banks, pantries, and hunger relief organizations.