12 Days of Giveaways Sponsorship Registration
Sponsorship Opportunity: On-Air and In person community giveaway promotion campaign
Partner with K101.2 POP’s 12 Days of Giveaways this December—featuring creative product and service giveaways across social media, on-air, and in-person activations. It’s a powerful way to promote your brand to our audience, and a portion of every sponsorship supports our selected nonprofit partners.
By partnering with us as a sponsor, your brand will help support our nonprofit partners while gaining valuable exposure to an audience of more than 1.3 million listeners across Central Virginia. Also Join Us December 20th 11am-6pm at Social Flare Events in Chesterfield Va. As we welcome Soul Santa in our Wonderland with the community!
Why Should you become a Sponsor of 12days of Giveaways?
Massive Reach & Exposure
Your brand will be featured on-air across K101.2 POP Richmond, social media platforms, and in event promotions—delivering visibility to over 1.3 million listeners and followers throughout the region.
Community Goodwill
A portion of all proceeds will directly benefit local nonprofits supporting foster youth, positioning your business as a trusted partner in giving back to the community.
Cause Alignment
Show your audience that your company cares about children, families, and community impact by aligning with a trusted, high-profile campaign that supports foster care awareness and adoption.
Cross-Promotion
Your sponsorship will be amplified through The Barry Farmer Morning Show with Sharon Lizzy, a nationally broadcast program based in Richmond, VA. Known for its authentic conversations, engaging entertainment, and strong commitment to community, the show offers unmatched credibility and influence.
About K101.2 POP Richmond
K101.2 POP Richmond is Central Virginia’s premier station for today’s music, culture, and lifestyle programming. With a capability to reach over 1.3 million listeners, the station combines entertainment with meaningful community engagement, making it the ideal platform for brands looking to expand their reach.
About The Barry Farmer Morning Show with Sharon Lizzy
Nationally syndicated and based in Richmond, The Barry Farmer Morning Show with Sharon Lizzyblends music, humor, and heartfelt conversations. Barry Farmer, a recognized foster care advocate, and co-host Sharon Lizzy bring authenticity, energy, and compassion to the airwaves, inspiring listeners nationwide.
Be Part of the Change
By sponsoring 12 Days of Giveaways, your business not only gains access to a large, engaged audience but also helps create real impact for children in foster care across Central Virginia.
Sponsorships are limited. Secure your spot today and stand with us in raising awareness and supporting youth in need.
For sponsorship inquiries and customized packages, contact:
Barry Farmer
Email: Connect@FarmerCompanyllc.com
Phone: 804-243-0731
Sponsorship
Holiday Promo ($275)
Must Provide an additional $350 in Product or Services (Ex. Gift cards to local grocery store)
Includes:
40 total Standard 30sec Radio Commercial Ads
Social Media Announcement
Radio Announcement
Logo placement in Special Edition Magazine
To Pay click the link below
https://square.link/u/xmCrZ7xZ
🟤Bronze Giveaway Sponsor ($550)
Must Provide an additional $350 of Products or Services for giveaways (Ex. Gift Cards to a local grocery store)
Includes:
60 total Standard (30sec Commercial Ads)
1 promotional radio interview
10 Branding Radio Ads
1/12 size Ad in our Special Edition Magazine
Hit the Link below to invest
To Pay click the link below
https://square.link/u/iMZz8oIq
🪙Silver Giveaway Sponsor ($750)
Must Provide $350 in Products or Services (Ex. Gift Cards to a local store )
Includes:
80 Total Standard (30sec Commercial Ads)
30 Live Read Commercial Ads
1 Promotional Interview
Logo placement on our website
1/4 size Ad in our special edition magazine
To Pay click the link below
https://square.link/u/Dsxac7Th
💛Gold Giveaway Sponsor ($1,150)
Must Provide an additional $350 in Products & Services (Ex. Gift Cards to a local grocery store)
Includes:
120 total Standard (30sec commercial Ads)
60 Branding Ads
40 Live Read Commercial Ads
1 Promotional Interview
1 Morning Show Takeover
Logo Placement on Marketing Flyer
Logo placement on our website
1/2 size Ad in our special edition magazine
To Pay click the link below
https://square.link/u/2nBqIjXR
⭐️Winter Wonderland Sponsor ($1,860)
Must Provide an additional $550 in Products or Services (Ex. Gift Cards or In Store Giveaways)
Includes:
On-Air Presenting Giveaway Title Sponsor Acknowledgment
260 total Standard (30sec commercial Ads)
80 Branding Ads
60 Live Read Commercial Ads
1 Promotional Interview
1 (2hour) Morning Show Takeover
Logo Placement on Marketing Flyer
Logo placement on our website
Full size Ad in our special edition magazine
To Pay click the link below
https://square.link/u/eGP64FBg
Fill out our registration form below
Please Note: You must submit a registration below and Satisfy your payment above